Every budding entrepreneur knows that launching a startup takes a lot of money. Not only this but once you’re up and running, the costs only seem to be rising. While improving your product and applying new marketing techniques should help you make more money, it’s
There used to be a time when small local businesses could become pillars of their communities and lucrative professional projects. This still happens every now and then, but the competition is much tougher than it ever was and almost all small companies are looking for
Every entrepreneur knows the challenge of trying to stay motivated and figuring out how to avoid burnout. When you don’t have a boss to pat you on the back after a job well done, it’s up to you — and you alone — to find
The social media landscape is booming at an unprecedented rate. In its level playing field, startups have a chance to escape anonymity, make big waves, and capture the attention of a wide audience. So, I would say that having social media profiles set up is
We live in a brave new world, though it is not yet as dystopian as Aldous Huxley could have predicted. The “brave” and the “new” comes in the form of the sheer unpredictability of the digital market and the way it caused rapid tectonic shifts
More people than ever are starting their own businesses. With the internet, it is relatively easy to get going – especially in a service-based industry – and market yourself to your target audience. Running a business is more viable and attractive than it has ever
The businesses owned and controlled by members of the same family are known as family businesses. Any size of employees or turnover does not bind such businesses. In Indian economy family businesses are common and one of the oldest forms of organisation. Like other businesses,
While pop culture would like to remind us once again that the American, Canadian, Australian, – heck! World dream – is to own our own business and live life on our own terms, that is simply not the case for the majority of the population.
The month of December can be an exciting time for your business, whether you’re expecting an influx of holiday shoppers to your store or are planning to celebrate a year of success with your team. However,in the midst of a hectic holiday season, there are
Every business will, or certainly should, have a good idea what their average customer looks like. Having an understanding of factors like where they work, their age, their income and the language they speak is hugely important when it comes to marketing to those customers.