Tips on How to Start Doing Business Online
We live in a brave new world, though it is not yet as dystopian as Aldous Huxley could have predicted. The “brave” and the “new” comes in the form of the sheer unpredictability of the digital market and the way it caused rapid tectonic shifts in the realm of interconnected global industries. While it’s true that nine out of ten businesses fail, when it comes to digital platforms, you should definitely take those odds. Here are some tips on how to start doing business online.
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1. You have to start somewhere
The interesting thing about online entrepreneurship is that it necessarily entails functioning across multiple fields. For example, if you want to start working as a freelancing artist or a content writer, you cannot only focus on the singular skill that determines your calling. You have to learn how to “wield” social media, and find your way in the complex web of online banking. Since you will be your own boss, there are many ad hoc matters you will have to learn before you start working, but you have to start somewhere. This is the mantra you should take up after you have decided to start a digital career, because otherwise, it will just be too much.
2. Create a digital persona
However, if we are to be more specific about getting started, you should definitely “warm up” by creating a digital persona. Your online identity should fuse the business info with the necessary personal info across several platforms – such as Facebook, Twitter, Instagram, Snapchat, and this is only the beginning. Creating PayPal or Payoneer account is crucial if you want to get paid and you should definitely look into web-design platforms. Your success will be determined by the presence of your online persona and how clearly defined it is, but you should also know that, whatever you create for the beginning, it is not set in stone. In online business, the constant “digital persona” evolution is the natural order of things.
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3. Be prepared to learn
In order to stay relevant in the ever-fluctuating field of online business, you have to be able to offer a whole range of marketable skills. In order to do this, you have to be prepared to learn, constantly. Life is not about just finishing school and college before you embark to apply a few of narrowly focused skills on a certain job. The times when this was viable have long since passed. You should start adopting a whole range of disciplines, knowledge and effective ways of acquiring it. For example, you can become a member of the Thinkswap online student community where you can exchange notes based on “Exchange Credits” you gain. This way, you will learn to navigate the online environment effectively, learn the nuances of internet rapport and adopt a range of digital values.
4. Consider advertising
Advertising on the internet is a sensitive subject. It’s a way to spread the word about your work and, sometimes, collect revenue if you have become successful enough. In fact, is a viable way to earn revenue on many multimedia platforms on the internet. However, it is a delicate balancing act because people get easily annoyed if they are overwhelmed with blunt and forceful advertisement. Research has shown that as many as 99% of online dwellers do not click on the banner ads or exit it as soon as it pops up. The most sensible method is to have a non-invasive banner, a sticker or a thumbnail that will not distract people from the information they are looking for, and which is programmed to provide a bit more intriguing information as the cursor hovers over it. Anything more invasive than that will have a counter-effect and that is the last thing you need.
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5. Consider social media
A lot of people dislike mainstream social media and they tend to avoid it. If you count yourself among these people and you want to start doing business online, you will unfortunately have to reconsider this. For example, platforms like Facebook have become quite popular among freelance workers and entrepreneurs and it can truly be a helpful tool in advancing your career.
The world of online business, media and countless parameters that come into play as soon as you begin to research it will make you feel overwhelmed. Still, this business realm is only beginning to develop, which means it’s a very exciting time to try something new in this world of online entrepreneurship.
Claire is a personal and professional development expert who believes that a positive attitude is one of the keys to success. You can find her online writing and giving tips about positive lifestyle and development. Find Claire on Facebook and Twitter.